We Have To "Teach Them To Reach Them"

Teacher helping students with assignmentWe know reaching quality candidates for a career in broadcast sales can be challenging. Career fairs are one way, but to be at the forefront of recruitment, we need an innovative approach to promote both Radio and Television on college campuses.
 
For the last several semesters, our company P1 Learning has partnered with a growing list of broadcasters to introduce our P1 Futures Program. The program is designed to educate college students on a career in broadcasting with a focus on broadcast sales.
The idea? "We've got to “teach them to reach them”. 
This two-week broadcast sales “pop-up” curriculum is designed to slide somewhere within an existing semester schedule. We’ll work hand in hand with each college and instructor to ensure our content aligns to the needs of their class. As a content provider, P1 Learning plans to provide all training materials needed. Specifically…
  • Online Video Courses, Testing & Written Materials
  • In-Classroom Webinar / Video Discussion
  • Weekly Completion Results Sent to Instructor
  • Sales Academy Certificate of Completion
Semester Investment:
To date, the P1 Futures Program is financed by State Broadcasters Associations with the intent to extend the opportunity to broadcasting companies that look to be proactive in hiring quality salespeople. Organizations can expect to pay $60.00 per enrolled student (estimated 20 students per classroom).
 
We'd love to connect to fill in a few gaps and discuss the implementation of this program in your state.
 
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Additional Benefit: You Hire, We Train, You Retain
Further, upon successful program completion, if a student should be hired by a station that is a member of your organization, P1 Learning would like to offer complementary enrollment in our seven (7) week live assist on-boarding program, P1 Plus ($599 Value).