The P2 Marketing Professional has held the position of Broadcast Account Executive for six (6) months or more and applies branding, marketing and service principles effectively.
P2 Marketing Professionals have the following qualifications:
Knowledge of copywriting for television, radio and interactive advertising.
Ability to apply the customer needs analysis effectively.
Present a clear, engaging, and relevant presentation.
Ability to take a customer from where they're at to where they want to go.
The distinction between P2 and P1 sellers are subtle, but significant. The P2 seller meets expectations and works diligently to become a P1 Marketing Professional.
Are you ready to become a P2 Marketing Professional? Just fill out the form to register!
Introduction to Copywriting
Copywriting for Television
Copywriting for Radio
Copywriting for Interactive Advertising
Assignment 1: Send in copy written by AE if applies.
Assignment 2: Research on Customer - Scavenger Hunt Worksheet.
7 Stage Business Outlook Index
Assignment 3: Using the 7 Step guide, list where your accounts are on the Index.
Conducting the Needs Assessment
Assignment 4: Conducting the Needs Assessment.
Assignment 5: Present a proposal using P1 Learning 8 step proposal.
10 Tips to Get the Renewal
Assignment 6: Add your own 5 new tips.
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