About Our 2021 Virtual Summit

Featuring lessons from the best trainers in the business (Derron Steenbergen, Speed Marriott, Laurie Kahn, Bonnie Hagemann, Jamie Aplin, Jessica Jett-Hill, Joe Jordan, and Chris Lytle) Rising Above: Climbing Higher was a day and a half live virtual training event designed to teach, coach, inspire and motivate attendees to rise above the challenges of today’s sales and management environment. 

This multi-day virtual event was on Wednesday, January 27th, 2021 for Leaders and Managers and then again on Thursday, January 28th, 2021 for Sellers.

Registration for the Rising Above: Climbing Higher summit was offered for FREE through participating state broadcasters association members. 

The Speakers

Derron Steenbergen

Swagger Institute

Speed Marriott

P1 Learning

Laurie Kahn

Media Staffing Network

Bonnie Hagemann

Executive Development Associates

Jamie Aplin


Jessica Jett-Hill

Advantage Systems Interactive

Joe Jordan

Executive Development Associates

Chris Lytle

Instant Sales Training

Live Virtual Entertainment


In addition to the great lineup of speakers, Rising Above: Climbing Higher featured a virtual cocktail reception with BMI artists LOCASH and Patrick Woolam!


Creating a sound that fuses modern Country and classic heartland rock with an edgy vocal blend, Wheelhouse Records’ LOCASH is the Country music duo made up of singer-songwriters Chris Lucas and Preston Brust; natives of Baltimore, Maryland, and Kokomo, Indiana, respectively. With two albums and eight charting singles to their credit, LOCASH broke out in 2015 with their gracious GOLD-certified hit, “I Love This Life," followed by the flirtatious GOLD-certified #1 smash, “I Know Somebody” – their first trip to the top of the Country radio airplay charts – and 2017’s fun-loving romantic anthem “Ring on Every Finger.” All three singles were part of their album, THE FIGHTERS, which was released in the summer of 2016 to Top 15 success. In 2017, they earned their first round of awards show recognition, nominated at the ACM Awards for New Vocal Duo or Group of the Year, the CMT Music Awards for Duo Video of the Year (“I Know Somebody”), and the CMA Awards for Vocal Duo of the Year.  The 2019 ACM Duo of the Year nominee released their latest album (and first with their new label BBR Music Group/BMG), Brothers on March 29, 2019. The follow up to their #1 GOLD-certified and CMT Music Award-nominated single "One Big Country Song," “Beers to Catch Up On” is out on Country radio now.

About Patrick Woolam

Patrick has been been a fixture in the Kansas City music scene for the last 15 years, working with numerous bands. Patrick was invited to play and perform in Nashville, TN with country super star Keith Urban. He since has shared the stage and opened for many other signed country, blues, and rock artists over the years such as Blues Traveler, Eric Church, Eddie Money, and Hunter Hayes to name a few. 

Summit Agenda

Wednesday, January 27th (Leaders & Managers)   

 Registration & Opening Remarks

 Speed Marriott & Derron Steenbergen | Preparing for the Recovery... Your 1st Five    

 Laurie Kahn | You Finally Got Them Hired, How Do You Get Them To Stay?

 Bonnie Hagemann | Our Metamorphosis: Emerging from the Fog

 Speed / Derron / Laurie / Bonnie | Q&A Discussion 

 Virtual Cocktail Hour Preview


Thursday, January 28th (Leaders, Managers, Sellers, Station Employees) 

 Registration & Opening Remarks

 Speed Marriott & Derron Steenbergen | Saving Main Street: A Progress Report

 Jamie Aplin |  Audio Brands: The Key to Developing a Client That Never Wants To Leave  

 Jessica Jett-Hill | With Digital, Broadcast Becomes Unstoppable

 Joe Jordan | How to Get a Senior Executive to Listen to You

 Chris Lytle | Advanced Consulting Skills For Broadcast Advertising Salespeople

 Virtual Cocktail Hour / Live BMI Entertainment

 Closing Remarks


Don't Worry! We Recorded Each Session.

 Participating Associations

Alabama Broadcasters Association

Hawaii Association of Broadcasters

Illinois Broadcasters Association

Indiana Broadcasters Association

Iowa Broadcasters Association

Kansas Association of Broadcasters

Kentucky Broadcasters Association

Louisiana Association of Broadcasters

Massachusetts Broadcasters Association

Maryland D.C. Delaware Broadcasters Association

Minnesota Broadcasters Association

Missouri Broadcasters Association

Montana Broadcasters Association

Nebraska Broadcasters Association

New Mexico Broadcasters Association

New York State Broadcasters Association

North Carolina Association of Broadcasters

North Dakota Broadcasters Association

Ohio Association of Broadcasters

Oregon Association of Broadcasters

Pennsylvania Association of Broadcasters

South Carolina Broadcasters Association

South Dakota Broadcasters Association

Television Broadcasters of Arkansas

Tennessee Association of Broadcasters

Texas Association of Broadcasters

Washington State Association of Broadcasters

West Virginia Broadcasters Association

Wisconsin Broadcasters Association

Wyoming Broadcasters Association

 Presented By

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